What I Do
I devise, write, commission and art direct every issue of both Anorak and DOT as well as running Studio Anorak, which works with like-minded brands to create fun pieces of educational communication for families.
School Days
I loved primary school because we did so many hands-on things such as making puppets, knitting, drawing and drama. I can clearly remember learning how to write too and I was hooked!
When I entered secondary school, I had to choose specific subjects and - as I was deemed not great at drawing - I couldn't pick anything 'arty'. There ended my pursuit of creativity… for a little while anyway! I did English, philosophy, history, a couple of languages and economics (mostly to keep my parents happy). I enjoyed them, but they all promoted analytical skills rather than creativity. Even English was about studying a story rather than inventing one.
Launching My Own Magazine
After leaving school, I worked on the commercial side of the magazine industry in the 1990s and then later on in the advertising industry as a producer. I was using very few creative skills there but in the early 2000s, I became a Mum and that unleashed a desire to do something that I loved.
Anorak was born in 2006. At first, I had an editor and an art director doing all the creative stuff. Soon, I realised I couldn't afford them and decided to take it all on myself. It was a momentous decision as I had been observing the creative process for so long but had never really taken part in it. That jump felt so brave but so right at the time that I had to do it.
Creativity Is Magical
It wasn’t until I had taken this big dive into putting Anorak magazine together myself that I realised that actually… I was creative! The biggest challenge I have faced has been to trust my ability to write and have a creative vision. It took me a while to accept and embrace that I had creative skills. I overcame these early insecurities by writing, commissioning, sketching and making.
Now, I cannot imagine my life without a great big creative adventure at the heart of it. I have learnt to follow my instincts and not listen to any external or internal judgemental voices. I have also learnt that creativity is a magical process that all of us can benefit from.
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